Here's what we're doing and how you can help.

Making sustainable farming more attractive for farmers

We pay a premium price to our farmers if they achieve the highest standards of sustainability.

This incentivises farmers to commit to sustainable farming methods for the long-term.

In 2022 this premium improved our farmers' income by about 5%.

Supporting the wider farming communities

Each year, we donate 2% of our revenues to the Nice Rice Foundation to directly fund projects that will deepen the environmental and social benefit of sustainable rice farming across whole farming communities.

This will improve awareness of - and support for - sustainable farming among the wider farming community.

B Corp

We've built our business on the B Corp principles from day 1. As a brand new startup we can only be a Pending B Corp.

But that still means we are legally required to include People - our workers, customers, clients, and the communities in which we operate - and Planet as stakeholders in our business.

Are you hungry for change yet?