Making sustainable farming more attractive for farmers

We pay a premium price to our farmers if they achieve the highest standards of sustainability.

This incentivises farmers to commit to sustainable farming methods for the long-term.

In 2022 this premium improved our farmers' income by about 5%.

Supporting the wider farming communities

Each year, we donate 2% of our revenues to the Nice Rice Foundation to directly fund projects that will deepen the environmental and social benefit of sustainable rice farming across whole farming communities.

This will improve awareness of - and support for - sustainable farming among the wider farming community.

Certified B Corporation

We're super proud to announce our impact score of 111.4, with the average score for businesses sitting at 50.9 and 80 points needed for certification.

Certified B Corporations, or B Corps, are companies verified by B Lab UK to meet high standards of social and environmental performance, transparency, and accountability.

Are you hungry for change yet?