Better tasting rice
We use a single origin, heritage variety Basmati across our range.
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Better for the planet
Our sustainably farmed rice has 49% lower CO2-eq emissions than the conventional alternative.
And that's just the start.
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Better way of doing business
We pay farmers a premium price for committing to sustainable farming.
That way we can help farming communities out of poverty and help the planet at the same time.
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Our Journey
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"the most powerful thing you can do is change how you behave..."
- Christiana Figueres
Christiana knows all about creating change - she helped secured the 2015 Paris Agreement. Her podcast outrage and optimism is well worth a listen.