Better tasting rice

Our ambition is to have the best tasting rice in the world.

In 2023 we won Great Taste awards across our dry rice and cooked rice ranges. We're striving to get even better.

Shop Nice Rice

Better for the planet

Our sustainably farmed rice has 49% lower CO2-eq emissions than the conventional alternative.

And that's just the start.

Tell me more

Better way of doing business

We pay farmers a premium price for committing to sustainable farming.

That way we can help farming communities out of poverty and help the planet at the same time.

Tell me more

Our award-winning rice

image divider

"the most powerful thing you can do is change how you behave..."

- Christiana Figueres

Christiana knows all about creating change - she helped secured the 2015 Paris Agreement. Her podcast outrage and optimism is well worth a listen.