Better tasting rice
We use a single origin, heritage variety Basmati across our range.
And our cooked rice includes bold new flavours that can be reheated and on your table in under 2 minutes.
It's sustainably farmed rice with no compromise on taste or convenience.
Better for the planet
Our sustainably farmed rice has 49% lower CO2-eq emissions than the conventional alternative.
And that's just the start.
Better way of doing business
We pay farmers a premium price for committing to sustainable farming.
That way we can help farming communities out of poverty and help the planet at the same time.
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Christiana knows a thing or two about creating change: when she was Executive Secretary of the UN Framework Convention on Climate Change she led the landmark Paris Agreement on Climate Change. Check out her podcast outrage and optimism.