Better tasting rice

We use a single origin, heritage variety Basmati across our range.

And our cooked rice includes bold new flavours that can be reheated and on your table in under 2 minutes.

It's sustainably farmed rice with no compromise on taste or convenience.

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Better for the planet

Our sustainably farmed rice has 49% lower CO2-eq emissions than the conventional alternative.

And that's just the start.

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Better way of doing business

We pay farmers a premium price for committing to sustainable farming.

That way we can help farming communities out of poverty and help the planet at the same time.

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