The rice industry is cooking our planet

I was genuinely shocked to discover that rice is responsible for the second highest emissions footprint of any food globally – only beef is worse. It even exceeds the greenhouse gas emissions from global air travel! The main cause is traditional farming methods. Thankfully, there’s a simple, sustainable way to farm rice that can cut these emissions in half while boosting crop yields.

Surprisingly, no major brands in the UK were offering it, or even talking about it,
and that’s the reason I founded Nice Rice. Our mission is to bring you sustainably farmed rice and to raise awareness about the true environmental impact
of our food choices.

– Fergus, Founder of Nice Rice

Our Story

Like Rice? Like the planet? You'll love this.

It's Rice, Done Better.

BETTER TASTING RICE
Our rice is award winning - with a number of
Great Taste Awards.
Try it for yourself
BETTER FOR THE PLANET
Our rice reduces emissions by 49% vs. the normal rice you know.
And that's just the start.
Find out more
BETTER WAY OF DOING BUSINESS
We pay farmers a premium price for committing to sustainable farming. It's a win-win for the farmers and the planet.
Find out more